Industry leaders Gold House and Kargo support the next phase of growth for Cold Tea Collective and AAPI publishers
For nearly eight years now, Cold Tea Collective has been working to center the stories and voices of the next generation of the Asian diaspora. This week, we announce our participation in two innovative programs to further our growth and sustainability: ‘Gold Publishers’ by Gold House; and the ‘Multicultural Content Amplifier (MCA)’ Program by Kargo.
Gold Publishers accelerates the growth of Asian Pacific-owned publications through access to exclusive Gold House members and events for incremental content opportunities, community education and training, as well as ad tech infrastructure support and ad revenue through Kargo’s Multicultural Content Amplifier.
“Our mission is to tell stories that empower the next generation of the Asian diaspora to live their most authentic and fulfilled lives,” shares Cold Tea Collective’s founder, CEO and Executive Producer, Natasha Jung. “The Gold Publishers and Multicultural Content Amplifier Programs will allow us to grow our publication while also connecting with and reaching wider audiences and clients; this gives me confidence in the future of our business and our industry.”
We proudly these programs alongside other Asian women founders: Trisha Sakhuja-Walia of Brown Girl Magazine and Azadeh Valanejad of EnVi Media. Cold Tea Collective is the only Canadian-owned publication in this inaugural cohort of both programs.
Founded in 2016, Cold Tea Collective has been largely volunteer-run up until the last year. More opportunities to meaningfully partner with brands and community have supported its transition to working with paid team members across North America to make it viable to be an Asian-diaspora journalist and for more publishers to pursue sustainable growth. Strategic partnerships have been instrumental in creating more opportunities.
Partnerships drive the success of the Multicultural Content Amplifier
Gold House has been an instrumental facilitator of this relationship and new program development. “Affirming and authentic storytelling requires empowering and amplifying diverse storytellers, and we can’t wait to read all the stories that the Multicultural Content Amplifier will power,” says Rose Yan, Vice President of Marketing at Gold House.
Having recently celebrated its 20th anniversary, Kargo understands the importance of leading change for the advertising, marketing and media industries. “All marketers have to understand that embracing diversity is good for business growth. Diverse content helps attract more customers, and we are making the advertising and marketing community more inclusive…Shifting our investments today shapes the abundance of advertising opportunities tomorrow,” says Jeanine Shao Collins, Chief Client Officer at Kargo.
Strategic investments with program partners will support Cold Tea Collective and its fellow publishers access to industry events, incremental revenue opportunities and more. This support signals a change in the media landscape and where brands are investing their dollars – into diverse audiences.
“Kargo and their publisher partners give us the ability to reach the diverse content creators and audiences we want to connect with. We want our media to fairly represent our customers and our values, and with Kargo, we can move closer to achieving our goals,” said a program partner.
The MCA program also actively works to support the voices of other diverse media publishers, including equalpride and PinkNews.
Media Contacts:
Cold Tea Collective
Natasha Jung
natasha@coldteacollective.com
Kargo
Liliana Chen
liliana.chen@gmail.com
About Cold Tea Collective
Cold Tea Collective’s mission is to tell stories that empower the next generation of the Asian diaspora to live their most authentic and fulfilled lives. Through content, creative and community, Cold Tea Collective creates space for the stories of our generation that often go untold while partnering with brands to tell powerfully personal stories that resonate.
Headquartered in Vancouver, B.C., Canada, Cold Tea Collective works with creators across North America. Since its founding in 2016, the Asian Canadian woman-led publication has been recognized and received the support of PR Newswire, Google News Initiative (Canada and U.S.), Meta Journalism Project, BC Business and the BC Multiculturalism and Anti-Racism Awards.
See the latest stories for and by the next generation of the Asian diaspora at coldteacollective.com or follow on social media @coldteacollective.
About Kargo
Kargo creates memorable digital advertising and content experiences. With a suite of impactful, exclusive advertising solutions, brands choose Kargo to make customer connections that count. Kargo is the leader for unique ad placements, with creative options that make the most of mobile, video, social and CTV media. For publishers, Kargo delivers technology that dramatically improves viewer experience, as well as inventory and page performance. Headquartered in NYC, Kargo is 500 employees strong with offices across the globe.
About Gold House
Gold House powers cultural change by uniting, investing in, and elevating Asian Pacific creators and companies through a suite of innovative programs and platforms, including: membership systems and community movements to fortify relationships among APIs and with other marginalized communities (#StopAsianHate); investments in the next generation of top Asian Pacific founders, creatives, and social impact leaders (Gold House Futures, Gold House Ventures); and development and promotion of affirming Asian Pacific narratives and success (Gold Story Consultation, Gold Open, Gold List, A100 List). To learn more, visit www.goldhouse.org or follow @GoldHouseCo on Instagram, Twitter, Facebook, and LinkedIn.
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